CLIENT
Molson Coors Beverage Company
Joy Ghosh, VP, Above Premium Beer & FMB
Katie Rankin, Senior Marketing Manager
Jessica Vieira Teixeira, Brand Public Relations Manager
Maddie Desousa, Marketing Manager
Brian Collins, Sr Manager, Sports & Entertainment Partnerships
Brittany Harris, Manager, Partnerships
National Hockey League (Canada)
AGENCY
Dhaval Bhatt, Creative Director
Joel Holtby, Head of Art & Creative Director
Mike Dubrick, Executive Creative Director
Nicole Rajesky, Strategy Director
Joel Arbez, Art Director
Olia Dallimore, Producer
Karim Tubbeh, Group Account Director
Aaron Starkman, National Chief Creative Officer
Sean McDonald, Chief Strategy Officer
Tori Zenko, Account Director
Jessie Durand, Account Manager
Brandon Methner, Designer
Megan Christopher, Account Director
William Hart, Strategy Manager
Jared Aldridge, Director, Strategy
Peter Forde, Client Business Manager
Citizen Relations
Jayne Cassidy, Account Director
Natalie Gardner, Account Manager
Jake Pare, Account Executive
Jennifer Nagy, Account Manager
Volt (Canada)
Georgina Sahota, Account Manager
Eric Zaworski, Community Manager
Emma Cunningham, Social Strategist
Kristine Kobe, Business Director
Hockey Hall of Fame
SUMMARY
Every hockey fan grows up dreaming of drinking from the Stanley Cup. As the official beer sponsor of the NHL, if there was ever a brand that could bring that dream to life, it’s Molson. To reclaim our spot in the fridges of Canada’s hockey fans, we partnered with the NHL and Hockey Hall of Fame to bring the iconic Stanley Cup to a Molson Canadian brewery, pass our beer through it, and give hockey fans a chance to drink from the Stanley Cup.