CLIENT
IKEA
Aaron Starkman, Creative Director
Christina Yu, Creative Director
Zachary Bautista, Art Director
Andrew Chhour, Writer
Sean McDonald, Head of Strategy
Stacy Ross, Strategist
Lena Dukic, Brand Director
Jordan Sequeira, Brand Manager
Krystal Seymour, Broadcast Manager
Daniel Riggi, Account Manager, Sarah Riedlinger, Account Director
Shelby Spigelman, Broadcast Producer
Rodrigo Garcia Saiz, Director
Brian Williams, Editor
Paula Hicks, Assistant Editor
Chris Mably, Director of Photography
John Barreiro, Line Producer
Andrew Rolfe (Fort York VFX), On-Line
Wade Odlum (Alter Ego), Grading
Ted Rosnick, Audio Director
AGENCY
Aaron Starkman, Creative Director
Christina Yu, Creative Director
Zachary Bautista, Art Director
Andrew Chhour, Writer
Sean McDonald, Head of Strategy
Stacy Ross, Strategist
Daniel Riggi, Account Manager, Shelby Spigelman, Broadcast Producer
Andrew Rolfe (Fort York VFX), On-Line
Wade Odlum (Alter Ego), Grading
Jungle Media
Krystal Seymour, Broadcast Manager,
Frank Content
Rodrigo Garcia Saiz, Director
Chris Mably, Director of Photography
John Barreiro, Line Producer
Saints Editorial
Brian Williams, Editor
Paula Hicks, Assistant Editor
Vapor RMW
Ted Rosnick, Audio Director
SUMMARY
IKEA needed a fresh approach to get their mattress range to stand out with new direct-to-consumer brands popping up every day, promoting their mattress-in-a-box. Our solution was IKEA Bedtime, a series of highly contextual videos that targeted people at the exact time they were avoiding sleep and told them to stop acting crazy and go to sleep.
