CLIENT
Weston Foods Canada
Jess Willis, VP, Executive Creative Director
Sara Vinten, Associate Creative Director, Art Director
Gillian Newing, Copywriter
Jazmin Lihou, Designer
Erin Del Giudice, PR / Influencer
Allison Johnson, PR / Influencer
Lavana Pauk, Senior Strategist
Jara Ulbrych, Director of Insights / Measurement
Jess Disipio, Project Manager, Nicole Pekerman, Head of Marketing
Rachel Leung, Brand Manager
Christine Worrall, Social Media, PR and Digital Marketing Manager
AGENCY
Jess Willis, VP, Executive Creative Director
Sara Vinten, Associate Creative Director, Art Director
Gillian Newing, Copywriter
Jazmin Lihou, Designer
Erin Del Giudice, PR / Influencer
Allison Johnson, PR / Influencer
Lavana Pauk, Senior Strategist
Jara Ulbrych, Director of Insights / Measurement
Jess Disipio, Project Manager,
4xm
SUMMARY
Underfunded, virtually unknown and under threat of being d-listed, Dave’s Killer Bread needed a killer idea or else. Luckily, Dave’s had a brand truth that ran deeper than grains and claims: An ex-con’s story of redemption. The solution: Club Fed, a pop-up restaurant that served more than sandwiches, it served second chances. Staffed by ex-cons with proceeds benefiting reintegration charities, we turned foodies into philanthropists through an explorable dining experience. The results exceeded benchmarks by 300%, sales grew 21% and with 30M+ earned impressions, Club Fed virtually paid for itself.
