CLIENT
McDonald's (Canada)
Carlos Moreno, Global Chief Creative Officer
Peter Ignazi, Global Chief Creative Officer
Jon Frier, Group Creative Director
Jordan Cohen, Creative Director
kevin Filliter, Creative Director
Geoff Wilton, VP
Antoinette Benoit, CMO
Chuck Coolen, Senior Marketing Manager, Ontario
Hope Bagozzi, Marketing Officer
Jenna Anderson, Head of Design, Logan Lindsay, Assoc Director of Strategy
Tina Haessler, GAD
Kathy McGuire, SVP, Managing Director
AGENCY
Carlos Moreno, Global Chief Creative Officer
Peter Ignazi, Global Chief Creative Officer
Jon Frier, Group Creative Director
Jordan Cohen, Creative Director
kevin Filliter, Creative Director
Geoff Wilton, VP
Antoinette Benoit, CMO
Jenna Anderson, Head of Design, Tina Haessler, GAD
Kathy McGuire, SVP, Managing Director
OMD
Logan Lindsay, Assoc Director of Strategy
SUMMARY
Growing sales and brand preference among young adults is a top business priority for McDonald’s Ontario. And for good reason. Young adults visit QSRs more than any other demographic, they are the biggest spenders with the highest average cheque, and are growing at the fastest rate. We couldn't afford to lose the battle for young adults share of heart and wallet.We decided our way in would be through a fan-first series of content and experiences that connected with a growing cultural touchpoint for young adults, the Raptors.
