CLIENT
Tangerine Bank
Angus Tucker, Chief Creative Officer
Paul Little, Executive Creative Director
Robbie Percy, Associate Creative Director, Copywriter
Caroline Friesen, Associate Creative Director, Art Director
Jaclyn Garfinkle, Broadcast Producer
Summer Mitterhuber, Digital Producer
Bryan Feheley, Manager, Media & Innovation
Brittany Wilson, Manager, Creative Services
Kimone Nichols, Creative Services Manager
Nicholas Girard, Animator, Cheryl Carty, Team Lead
Angelica Bennett, Account Director
Trevor Thomas, Group Strategy Director
Daavi Wong Wolfson, Strategist
Erin Feldman, Print Producer
Mike Richardson, Associate Creative Director, Copywriter
Oliver Brooks, Associate Creative Director, Art Director
Ellen Pereira, Group Account Director
Cypher Audio, Audio
Fort York VFX, Post Production
AGENCY
Angus Tucker, Chief Creative Officer
Paul Little, Executive Creative Director
Robbie Percy, Associate Creative Director, Copywriter
Caroline Friesen, Associate Creative Director, Art Director
Jaclyn Garfinkle, Broadcast Producer
Summer Mitterhuber, Digital Producer, Angelica Bennett, Account Director
Trevor Thomas, Group Strategy Director
Daavi Wong Wolfson, Strategist
Erin Feldman, Print Producer
Mike Richardson, Associate Creative Director, Copywriter
Oliver Brooks, Associate Creative Director, Art Director
PHD Media (Canada)
Ellen Pereira, Group Account Director
Worship Motion & Design Studio
Nicholas Girard, Animator,
Cypher Audio
, Cypher Audio, Audio
Fort York VFX
Fort York VFX, Post Production
SUMMARY
When the Raptors made the Playoffs, we knew we needed to speak authentically to fans and avoid the typical clichés of other banks–corporate and moneyed.
To set ourselves apart during the Playoffs and Finals, we refused to speak like a bank. We didn’t talk about products or offers. Instead, we spoke to Raptors fans as a fellow fan, about the emotional highs and the lows, and in so doing, showed that we understand them as people.
Which is what people want most from banks, and find most lacking: humanity.
