IKEA Canada

Aaron Skarkman, Executive Creative Director
Mike Dubrick, Creative Director / Writer
Joel Holtby, Creative Director / Art Director
Sean McDonald, Head of Strategy
Stacy Ross, Strategy Director
Anne Marie Matignago, Broadcast Producer
Sarah Riedlinger, Account Director
Becky Rudson, Account Manager
Lauren McDonald, Chief Marketing Officer
Jordan Sequeira, Brand Manager, Lena Dukic, Brand Director
Caleb Goodman, Managing Partner
Marie Lunny, Group Account Director
Mark Zibert, Director
Marc Langley, Editor
Todd Martin, Director of Photography
Rita Popielak, Line Producer
Ernie Mordak (Fort York), On Line
Eric Whipp (Alter Ego), Grading
Ren Klyce (Mit Out Sound), Composer

Rethink *Lead Agency

Aaron Skarkman, Executive Creative Director
Mike Dubrick, Creative Director / Writer
Joel Holtby, Creative Director / Art Director
Sean McDonald, Head of Strategy
Stacy Ross, Strategy Director
Anne Marie Matignago, Broadcast Producer
Sarah Riedlinger, Account Director
Becky Rudson, Account Manager, Caleb Goodman, Managing Partner
Marie Lunny, Group Account Director
Mark Zibert, Director
Marc Langley, Editor
Todd Martin, Director of Photography
Rita Popielak, Line Producer
Ernie Mordak (Fort York), On Line
Eric Whipp (Alter Ego), Grading
Ren Klyce (Mit Out Sound), Composer

Scouts Honour

Jungle Media

Rooster Post

Vapor RMW

To build meaning for IKEA, we needed to shift perceptions from the poster-child of disposability to a leader in sustainability. But to demonstrate our commitment to the future we needed to face our past. So, we took one of IKEA’s most famous commercials and gave it new life. We also also launched a first of its kind sell-back program where people could bring back used furniture to IKEA. As a result, we protected IKEA’s leadership position and drove a lift in brand health metrics, leading to the highest-ever brand equity.