WestJet

Aaron Starkman, Executive Creative Director
Christina Yu, Executive Creative Director
Dhaval Bhatt, Creative Director
Alexandra McGuirk-Penedo, Art Director
Geoff Baillie, Writer
Hannah Newport, Strategist
Sean McDonald, Head of Strategy
Amanda Dornan, Account Director
Sara Lemmermeyer, Account Manager
Kyle Hicks, Producer, Sarah Vingoe, Producer
Francesca Marchese, Producer
Duncan Christie, Director
Allison Gordon, Editor
Phil Choe, Colourist

Rethink *Lead Agency

Aaron Starkman, Executive Creative Director
Christina Yu, Executive Creative Director
Dhaval Bhatt, Creative Director
Alexandra McGuirk-Penedo, Art Director
Geoff Baillie, Writer
Hannah Newport, Strategist
Sean McDonald, Head of Strategy
Amanda Dornan, Account Director
Sara Lemmermeyer, Account Manager
Kyle Hicks, Producer, Sarah Vingoe, Producer
Francesca Marchese, Producer
Duncan Christie, Director
Allison Gordon, Editor

Frolic Studio

Tendril

Grayson Matthews

Nice Shoes

Phil Choe, Colourist

Long regarded as the friendly upstart airline from Calgary, we realized that WestJet had a unique opportunity to connect with a new group of business travellers for whom they recently introduced a new suite of premium offerings. We created the WestJet Flight Light, a nightlight that projects a travelling parent’s flight path onto their child’s bedroom ceiling. By addressing the most significant pain point these travellers faced, WestJet was able to positively connect with a new audience by tapping into the core aspect that separates them from their competitors: care.