CLIENT
Unilever
Gina Kiroff, Director, Foods
Karlee Sommerfeld, Brand Manager, Hellmann’s
Andria Prada, Senior Assistant Brand Manager, Hellmann’s
Brian Murray, Chief Creative Officer
Aviva Groll, Director, Account Management
Michelle Lee, Director, Strategic Planning
Robyn Hutman, Senior Planner
Samantha Weisbarth, Account Director
Andrea Miliauskas, Director, Planning
Sidra Farooqi, Senior Manager, Planning, Samantha Ramsay, Copywriter
Amy Fernandes, Art Director
Caroline Breton, Managing Director
Richard Beriault, Associate, Planning
Ava Shafman, Senior Account Director, Client Strategy
Jennifer Austen, Senior Account Director, Client Strategy
Erin Cochrane, Erin Cochrane, Account Manager, Earned
Alison Palmieri, Account Manager, Earned
Madison Boratto, Senior Account Executive, Digital
AGENCY
Brian Murray, Chief Creative Officer
Aviva Groll, Director, Account Management
Michelle Lee, Director, Strategic Planning
Robyn Hutman, Senior Planner
Samantha Weisbarth, Account Director, Samantha Ramsay, Copywriter
Amy Fernandes, Art Director
Mindshare
Andrea Miliauskas, Director, Planning
Sidra Farooqi, Senior Manager, Planning, Caroline Breton, Managing Director
Richard Beriault, Associate, Planning
Edelman Canada
Ava Shafman, Senior Account Director, Client Strategy
Jennifer Austen, Senior Account Director, Client Strategy
Erin Cochrane, Erin Cochrane, Account Manager, Earned
Alison Palmieri, Account Manager, Earned
Madison Boratto, Senior Account Executive, Digital
SUMMARY
In order to drive turbocharge Hellmann’s brand purpose and reinvigorate sales which had stalled, we launched the Real Food Rescue which took recovered food that would otherwise be wasted and delivered it to Canadians in need. Key to our success, was connecting Hellmann’s Real Food positioning with Canada’s Real Food Waste issue.
