Johnson & Johnson Inc.

Sarah Shalhoub, Associate Brand Manager,
Adam Walker, Senior Brand Manager
Andrew Kalmuk, Market Unit Director

UM Canada *Lead Agency

Michelle Arksey , Supervisor, Connections Planning
Emily Strongitharm, Director, Connections Planning
Claire Megahey, Senior Buyer
John Ross, Manager, Investments
Kate Mateer, VP, Client Business Partner

Reactine had #1 market share, but was under significant threat from aggressive competitors and new players entering the category. To fend off rivals and drive advantage, Reactine saw opportunity to better meet the needs of allergy sufferers by offering relief and utility in moments when it counted most. Reactine launched a multi-platform, data-driven Pollen Alerts Program that anticipated sufferers' needs and delivered real-time, dynamic, customized allergy messaging in high-receptivity environments. The program was phenomenal success, driving increased brand interest, strengthening Reactine’s #1 share position and widening the gap vs. competitors.