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Duceppe
Duceppe Repositioning

RAN IN: Canada

CLIENT
Duceppe

Amélie Duceppe, General Manager
Marie-Claude Hamel, Marketing and communications director
Jean-Simon Traversy, Art Director
David Laurin, Art Director

AGENCY
Publicis Montreal *Lead Agency

Allison Richard, Digital strategist
Sylvain Dufresne, VP Creative Director
Samuel Fontaine, VP Strategic Planning
Elizabeth Grenier, Account Manager
Laurence Delwaide, Strategic planner
Emilie Meunier, Web video producer
Charles-Louis Thibault, Video editor
Magalie Samson, Creative Director
Mylène Bénard, Art Director
Victor Poisson, Copywriter
Eric Bouchard, Digital Creative Director
Stéphanie Martin, Group Account Director


Consulat


Videonerve


SUMMARY

Times are tough for the theatre sector in Quebec: Attendance and revenue are decreasing, and seasonal memberships are declining in popularity, while the availability continues to rise. The DUCEPPE Theatre in particular has seen a consistent drop in revenue for over 15 years, but thanks to strategic repositioning, DUCEPPE is back on the path to profitability. Beyond curbing the decline, it has seen an increase in memberships as well as an increase in ticket sales. Plus, younger customers have now become interested and engaged with the brand.

CASE STUDY

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CASE VIDEO


Audience: Young adults (millennials) who are hungry for culture but have yet not been initiated to the theatre

Objectives: Increase sales, volume

Type: Business to Consumer

Language: English, French