CLIENT
P&G India
Girish Kalyanaraman, Country Category Leader - India Feminine Care and Brand Operations Leader, Indian Subcontinent
Rohini Miglani, Sr Director, Brand Building Innovation & Communication
Mitalee Prabhu, Director, Brand Building Innovation & Communication
Jasnoor Sibia, Brand Director
Varsha Rawat, Brand Director, Whisper Design
AGENCY
Dheeraj Sinha, CEO Leo Burnett South Asia and Chairperson - BBH India
Rajdeepak Das, CEO & CCO, South Asia
Noor Samra, Senior Vice President, Planning
Sonal Chhajerh, Group Executive Creative Director
Sachin Kamble, National Creative Director
Indrajeet Kadam, Creative Director
Kaizeen Vankadia, Senior Copy Writer
Nilay Chourikar, Art Director
Ayshwarya Sharma, Brand Strategy Partner
Himanish Ashar, Senior Creative Director
Megha Sud, Senior Art Director
Rohan Mirgal, Editor
Prasindha M, Art Director
Abhishek Chandra, Creative technologist
Arabind Verma, VP
Purvi Bakliwal, Brand Director
Network18
UNESCO
Mediacom India
MSL India
SUMMARY
Every
year 23Million girls drop out of school in India. One chapter could save them. But this
chapter was never printed in schoolbooks because of a taboo against
menstruation. For the first time, we wrote the Missing Chapter
explaining the biology behind periods. This chapter was read out in our film,
through news readers on TV, by citizens on social media. We painted the chapter
on school walls. We launched a petition to include it in schoolbooks. Key state
governments have finally committed to add this chapter in schoolbooks.
