CLIENT
Cervecera de Puerto Rico
Jorge Bracero, Chief Marketing Officer
Luis Chamorro-Rodriguez, Brand Manager
Andres Lopez, Export Marketing Coordinator
Ariana Rivera, Brand Manager
AGENCY
Edgardo Rivera, Chief Executive Officer
Enrique Renta, Chief Creative Officer
Jose Gonzalez, Strategic Planning Director
Mauricio Cortes, Creative Director
Lorena Berges, Associate Creative Director
Alicia Guzman, Media Business & Strategy Director
Angel Rivera, Art Director
Jose Mendez, Digital Content Strategist
Jose Cintron, Editor
Carlos Rivera, Audio Engineer
Veronica Lopez, Account Executive
Vivian Velazquez, Account Director
Jamie Ruiz, Account Supervisor
Nildaly Lara, Media Planner
Daphene Velez, Copywriter
Yashira Torres, Public Relations Director
Gabriela Ayala, Content Manager
Joseph Lopez, Martech Director
SUMMARY
A powerful example of culturally-driven marketing, Sounds From Home encapsulates Medalla Light's ingenious U.S. launch strategy. By employing the evocative call of Puerto Rico's iconic coquí frog, the campaign carved out a place in a saturated US beer market. With modest resources, it deeply resonated with the Puerto Rican diaspora, sparking extraordinary sales and valuable media attention.
