CLIENT
Banco Itaú Argentina
Carolina Belzunce , Marketing Manager
Mariano Pastore, Brand Manager
Silvia Costa, Advertising
Sebastián Lutz, Digital marketing
Agustina Taranto, Endomarketing & branding
Evangelina Escribano, Communication & advertising
AGENCY
Diego Medvedocky, President - CCO Latam
Denise Orman, CEO
Hernán Kritzer, Chief Creative Officer
Alejandro Devoto, Chief Creative Officer
Gonzalo Fernández, Executive Creative Director
Juan Ure, Executive Creative Director
Mariano Gamba, Business Leader
Mariano Gamba, Chief Strategy Officer
Mariano Gamba, Business VP
Mariano Gamba, Chief Creative Officer
Mariano Gamba, Creative Director
Mariano Gamba, Creative Director
Mariano Gamba, Copywriter
Mariano Gamba, Art Director
Mariano Gamba, Account Director
Mariano Gamba, Planner
Luciana Patriarca, Social Media Manager
Mariano Gamba, Account Director
Pablo Molina, Head of Production
Initiative
Maria de los Angeles Schmidt, Account Director
SUMMARY
Understanding that WhatsApp is an essential part of our daily lives, we broke the banking system by creating ChatAccount: the first service that operates 100% through that messaging app, without the need to install a new one, take up space on phones, or need Wi-Fi or mobile data.
With the opening of over 300.000 accounts, "A chat away of everything" became the most successful customer acquisition campaign and allowed us to strengthen our positioning as an innovative, digital, and youthful bank.
