Michelob ULTRA

FCB Chicago *Lead Agency

Fred Levron, EVP, Worldwide Creative Partner
Andrés Ordoñez, EVP, Chief Creative Officer
Tim Schoenmaeckers, Creative Director
Niels Sienaert, Creative Director
Antoniette Wico, EVP, Group Management Director
Kristin Oberg, VP, Director of Project Management
Tom Hehir, SVP, Director of Strategic Planning
john bleeden, SVP, Executive Creative Director
Carolina Velez, Sr. Producer
Liz Taylor, Chief Creative Officer
Marianna Ruiz, VP, Creative Director
Marcus McCoy, Sr. Art Director
Peter Carnavale, Creative Director
Bianca Marcus, Management Director
Michael Fox, Account Supervisor
John Kenny, Chief Strategy Officer
Paul Bierzychudek, VP, Analytics Director
Melissa Jackson, Senior Strategic Planner
Kerry Hill, EVP, Director of Production, N.A.
Joe Tipre, VP, Director of Production
Ximena Aguirre, Executive Producer
Jim Walter, Producer
Jonathan Wachala, Producer
Steven Piper, Photographer

FCB New York

Gabriel Schmitt, EVP, Co-Chief Creative Officer

Lord + Thomas

Rene Steinkellner, Executive Producer
Alex Bartczak, Post Producer
Jason Ryan, VP, Director of Audio
Batsirayi Zesaguli, Audio Engineer

When growth of Anheuser-Busch’s first nationally-distributed organic beer– Michelob ULTRA Pure Gold–started to outstrip supply of organic ingredients, we confronted the shocking reality that only 1% of American farmland is organic. And that farm families wanting to go organic were facing insurmountable challenges. Enter Contract for Change, a revolutionary partnership with American growers and consumers that’s already helping 175 farms make the organic transition, is tripling organic barley acreage to allow Pure Gold to grow 25% by 2023, and is actively building a more sustainable agricultural system for all.