CLIENT
KyivPride
Maksym Potapovych, Social Media Manager
Oksana Solonska, Media & Communications Officer
Ruslana Panukhnyk, Director
Sofiia Lapina, PR manager
Eugene Bilotskiy, Project assistant
AGENCY
Saatchi & Saatchi Ukraine *Lead Agency
Kosta Schneider, Chief Creative Director
Sergey Beloshitsky, Creative Director
Tatiana Slivko, Managing Director
Dronarium
Ruslan Bieliaiev, CEO
Ruslan Bieliaiev, CTO
SUMMARY
KyivPride created a new symbol of human rights defense - the Motherland that has to support and defend all her children. It has found a broad response among society.
The project “Mother will understand and support” owing to public reaction gained huge audience and coverage by mass media and social networks with lightning speed.
During the first three days the promotion became the main newsbreak of the country judging by the requests in the Web. The event became the subject of discussion in Ukraine as well as beyond its borders.