IKEA Česká republika

Marek Vomocil, PR leader CZSKHU

Triad Advertising *Lead Agency

Barbora Ivanova, Art Director
Matej Palus, Account Director
Petra Jankovicova, Strategy Director & Chief Brand Officer
Maros Hamorsky, Copywriter & Ideamaker
Matous Fridrich, Creative Director
Adam Spina, Strategy Director
Michaela Brůhová, Copywriter
Sona Mladkova, Graphic Designer

Dentsu Czech Republic

Bistro Films

Marek Partys, Film Director

IKEA's mission has been for years to create a better home for the many. However, there is one severe unrecognized threat to happy homes in Czech Republic, Slovakia and Hungary – domestic violence. Victims say, fear can be worse than bruises. IKEA launched #FORSAFEHOME project together with NGOs to prove domestic violence is a real thing, even if it is not always visible. People could experience the fear of victims through a shivering spot called “Ghost” that helped raise awareness and finally change the law in the Czech Republic.