CLIENT
Hyundai Australia
Kevin Goult, CMO
Helen Gilmartin, Brand & Product Marketing Manager
Lisa Yau, Brand & Product Marketing Specialist
AGENCY
Matt Robinson, Managing Director
Ben Hourahine, Strategy Partner
Richard Morgan, ECD
Jonny Sycamore, GAD
Parisa Rezeai-Abyaneh, Creative Team
Alister McCann, Creative Team
Robert Carter, Designer
Emily Entwisle, Project Director
Hearts & Science Australia
SUMMARY
To launch the all-new Hyundai Venue in Australia, we challenged every convention in the SUV category and developed a new strategic approach to audience targeting, channel choice and creative development. Our #4SecondReviews campaign for the Venue broke every digital benchmark for Hyundai and produced the most successful launch for them in the Australian SUV market. Our social experiment showed that social can be disruptive, hilarious and sell a ridiculous amount of micro-SUVs, with the campaign driving over $12million in Venue sales, all from a total investment of just $635,000 (AUD).
