CLIENT
Every Kiwi Vote Counts
Tracey Lee, Strategic Lead
AGENCY
Tony Bradbourne, Chief Creative Officer
Michael Redwood, Managing Partner
Heath Lowe, Executive Design Director
Rory Gallery, Chief Strategy Officer
Lisa Fedyszyn, Executive Creative Director
Jonathan McMahon, Executive Creative Director
Till Dittmers, Art Director
Jack Gravatt, Copywriter
Sally Lankshear, Senior Producer
Daisy Conroy-Botica, Social & Brand Strategist
Hamish Kuka, Graphics
Sweetshop NZ
Damien Shatford, Director
Adam Luxton, Director Of Photography
Ben Dailey, Executive Producer
Kate Roydhouse, Executive Producer
Poem Group
Matt Holmes, PR Manager
Erica Llorico, PR Manager
Brogan Lipman, Social Media Strategist
Angus Roberts, Social Media Strategist
SUMMARY
An unknown entity with a micro-budget set out to mobilise dismally participating overseas Kiwi voters - who believed their vote didn’t matter and it wasn’t their business - in NZ's 2020 Election. Every Kiwi Vote Counts enlisted a Russian national to wake them up to their collective influence and incite them to MEDDLE IN THE NEW ZEALAND ELECTION. Our provocative and cut-through social media campaign helped drive the largest overseas voter turnout in history, with a 42% increase in overseas resident voters, and a disproportionate shift in Australia, our focus.
