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Coca-Cola
Coca-Cola Alphabet

RAN IN: Montserrat,French Guiana,Antigua and Barbuda,Mexico,El Salvador,Anguilla,Martinique,Ecuador,Jamaica,Dominican Republic,Honduras,Dominica,Venezuela,Curacao,Uruguay,Turks and Caicos Islands,Costa Rica,Trinidad and Tobago,Colombia,Suriname,Chile,Saint Vincent and the Grenadines,Bolivia,Brazil,Saint Lucia,Bermuda,Saint Kitts and Nevis,Haiti,Belize,Guyana,Barbados,Peru,Bahamas,Paraguay,Guatemala,Panama,Guadeloupe,Aruba,Nicaragua,Grenada,Argentina

CLIENT
Coca-Cola Brazil

Mariana Manso, Sr Creative Strategist Coca-Cola ™

AGENCY
Wunderman Thompson (Brazil) *Lead Agency

Stefano Paduan, Executive Business Director


Kolab/WMcCann RJ



Spark - Influencer Marketing PowerHouse



Lema+



VMLY&R Commerce (Brazil)



SUMMARY

Coca-Cola: the optimistic brand that is one arm's reach from anyone. 2020: It doesn't matter anymore. In an isolated world riddled with pessimism, how to recover sales of individual cans and bottles? With an idea that placed the product at the center, WE TRANSFORMED COCA-COLA PACKAGES INTO AN ALPHABET FOR PEOPLE TO EXPRESS THEMSELVES. Did it work? We've increased sales and generated Coca-Cola Brazil's biggest buzz campaign with people celebrating causes, making fun of friends, revealing baby's name, and even proposing marriage.

CASE VIDEO


Language: English