CLIENT
P&G
Khurram Kidwai, Senior Brand Manager
Jaffar Hashim, Brand Director Fabric Care
Tania Bhurgri, Brand Manager
Muhammad Osama, Brand Manager
Syed Mohammad Ashraf, Senior Brand Manager
Jahanzeb Khalid, Media Director
Rabia Nabeel, Director – Analytics & Insights
Omer Khalid, Senior Purchasing Manager
AGENCY
Uzair Ahmed, Chief Operating Officer
Mahrukh Shaikh, Creative Lead
Urooj Vohra, Manager - Strategy & Planning
Munira Zanzibarwala, Associate Director - Strategy & Planning
Mussadiq Junejo, Manager Buying
Maleeha Syed, Content Writer
Starcom Brainchild Communications
SUMMARY
Igniting a social movement built around the powerful idea of Work FOR Home, we mobilized influencer, celebrities and social communities to help generate 15,000+ user generated stories of men Sharing The Load at home. With over 1.3 million engagements across social platforms, and 24+ million online views of the main message, we drove exceptional Brand and Business results: Top of Mind +3; +2 in Attitudinal Equity; +8% Sales vs corresponding period last year.
