Tele2

Inna Pokhodnya, Marketing Director
Irina Klyuchereva, Head of brand development and marketing communications
Irina Alekseeva, Head of strategic marketing department
Yaroslav Osipov, Head of Media department
Artem Kirakozov, Head of department of operational marketing and promo expertise development

McCANN Moscow *Lead Agency

Nikita Korotnev, Associate Creative Director
Shilpa Sinha, Strategic Director
Yuri Vorobiev, Senior Strategic Planner
Tatiana Doubinets, Managing Director
Elena Vizigina, Copywriter

In 2016, Tele2, lagging behind the «Big 3» set ambitious targets for increased revenue and profitability in a stagnating market. This meant abandoning the discount model and developing a new communication platform for the brand. «Other rules» became not just a communication platform, but a business philosophy, defining everything: from the formation of innovative products to the visual identity of the brand. We have become the only operator who always stands on the side of the subscribers, offering our products as the best alternative to imposed rules and market restrictions.