Tourism New Zealand

Brodie Reid, Director, Marketing
Jill Chestnut, Global Brand & Content Manager
Stephen England-Hall, Chief Executive
René de Monchy, Director of Commercial
Lauren Vosper, Global Manager, Public Relations
Jaime Reid, Senior Brand and Content Specialist
Ella Frater, Brand and Content Manager
Danelle Murphy, Brand and Content Coordinator
Tansy Tompkins, Global Manager, Trade Marketing
Anna Basten, Campaign & Conversion Specialist

Special Group New Zealand *Lead Agency

Rory Gallery, Head of Strategy
Tony Bradbourne, CEO & CCO
Storm Day, General Manager
Stu Mallarkey, Executive Creative Director
Amelia Daly, Senior Business Director
Michael Redwood, Managing Partner
Nick Salter, Strategy Director
Daisy Conroy-Botica, Social and Digital Manager
Callum Orr, Strategist
Pip Shepherd, Group Business Director
Bonnie Shum, Account Management
Tess Cranfield, Account Management
Isabeau Brimeau, Account Management
Ruby Koia, Account Management
Katie Mortensen, Head of Film Production
Heath Lowe, Executive Design Director

Special Group Australia *Lead Agency

Tom Martin, Executive Creative Director
Julian Schreiber, Executive Creative Director
Jack Nunn, Creative Director
Nils Eberhardt, Creative Director
Cade Heyde, Managing Director
Lindsey Evans, CEO
Celia Garforth, Strategy Director
Michelle Braslin, Account Management
Sinead Kelly, Account Management
Nick Lilley, Producer
Sharon Gray, Digital Production
Jesse McCallum, Digital Production

By 2018 International visitation to New Zealand had stalled. Stuck literally at the end of the earth, with our brand platform 100% Pure now 20 years old, our advertising widely emulated and a 0.3% category share of voice with which to effect change, we needed to do something bold. This is the story of how saying “Good Morning World” every day for a year helped restore NZ to growth. Across TNZ’s key markets our campaign grew brand affinity, destination consideration, international visitation and delivered an ROI of $9.16:1.