Coca-Cola (Brazil)

Poliana Sousa, Latin America Lead
Yugo Motta, Content Director
Erika Wolthers, IMC Senior Manager
Raoni Lotar, Sr Marketing Manager
Ana Bárbara Levinspuhl, Brand Manager
Lais Emilião, IMC Jr Manager

WMcCann *Lead Agency

Renata Bokel, CSO
Márcio Borges, VP & General Director
Ricardo Weitsman, Creative Director
Luiza Portella, Planning Director
Fabricio Aurichio, Business Director
Elton Baesso, Media Director
Jorge Gloss, Planning Manager
Marianna Valmoré, Planning Supervisor
Evelyn Cristina, Planning Trainee
Marcella Braga, Business Executive
Alexandre Oliveira, Copywriter
Bruno Mukai, Art Director
Felipe Gomes, Head of Art
Felipe Ribeiro, Projects Analyst
Erika Casal, Projects Director
André França, Media VP
Kevin Zung, COO
Mariana Veronez, Producer
Tato Bono, Production VP
Lorena Dias, Media Supervisor
Bruno Mendes, Media Coordinator
Guillermo Perret, Media Trainee

Our challenge was huge: reconnect in a meaningful way with Brazilians and re-own Christmas.Together with TV Globo, we searched for a story that genuinely represented Brazilian reality. We discovered in Cleissa’s argument, a young Afro-Brazilian screenwriter, a story aligned with our purpose: to unite and connect the differences. It addressed an essential issue: the lack of representation during Christmas. No one is better than the creator of Santa Claus to reframe this icon. The result: we created an exciting Christmas branded content, a genuine story of representativeness and hope.