Delikates 2

Manol Slavchev
Sales and Marketing Manager
Delikates 2

Saatchi&Saatchi, part of Publicis Groupе Bulgaria *Lead Agency

Dobrinka Slavova
Senior Account Manager
Saatchi&Saatchi, part of Publicis Groupe Bulgaria

Brandworks, part of Publicis Groupе Bulgaria *Lead Agency

Anastasia Tomeshkova
Business Lead
Brandworks, part of Publicis Groupe Bulgaria

Clamer Production Studio

Georgi Manov
Partner/Director
Clamer Production Studio

Zenith, part of Publicis Groupe Bulgaria

Alexander Birtsoev
Business Lead
Zenith, part of Publicis Groupe Bulgaria

Digitas, part of Publicis Groupе Bulgaria

Alexander Georgiev
Digital Transformation Director
Digitas, part of Publicis Groupe Bulgaria

How do we help a lesser-known deli meat manufacturer to compete with the big names and gain the trust of prejudiced market? We play with the most local insight: Bulgarians don’t believe in the quality of meat products, but they do believe quality food comes from villages. We’ve got a village and for 5 years now our communication shows the real Zhitnitsa, with its real villagers, making the real deli meats. And guess what? Delikates Zhitnitsa became the most preferred brand for sausages and holds the third place for frankfurters.