CLIENT
HP Australia
Dan Henry , Head of Marketing
Ruben Ahmed, Head of Print Marketing
Erin Breneger, Marketing Manager
Olivia West, Marketing Manager
Nicola Treanor, Marketing Manager
AGENCY
Lilian Sor, Chief Strategic Officer
Rob Harding-Smith, Planning Director
Matilda Treloar, Planner
Ruben Ahmed, Head of Print Marketing
Ben Coulson, Chief Creative Officer
PHD
Rochelle Harvey, Planning Manager
Joel Acenas, Digital Director
SUMMARY
2017 was a brilliant year for the Sprocket, HP’s new pocket-sized photo-printer.
It was a new product. In its own category. And to sell it, they mega-influencers obsessed by it. So good was 2017 that it was the best year in HP printing’s history.
But this is not the story of 2017. This is the story of 2018.
A year without being new. Without mega-influencer Zoella, and a year with new competition. A year where the low hanging fruit was gone. And a year where HP managed to beat the odds and outsell the most successful year in their history.
