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Mercedes-Benz
How do you sell a Mercedes-Benz to someone who won't be sold to?

RAN IN: Australia

CLIENT
Mercedes-Benz

AGENCY
Clemenger BBDO *Lead Agency


SUMMARY

In a rapidly declining, unfashionable luxury sedan market, that targets an elite and hard to reach audience, Mercedes-Benz created a singularly ‘Mercedes’ moment that hinged on personalizing the iconic three-pointed star for the most valuable customers; a symbol that will last their lifetime with Mercedes-Benz.

CASE STUDY

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Type: b2c

Language: English