CLIENT
HSBC Singapore
1. Janice Chen - Vice President Marketing
2. Alice Fok - Head of Customer, International & Marketing
AGENCY
Wunderman Thompson Singapore *Lead Agency
1. Naomi Lam - Strategy Director
2. Mateusz Mroszczak - Chief Creative Officer
3. Stephen Kyriakou - Creative Director
4. Danny Tan - Creative Group Head
5. Martin Loh - Associate Creative Director
6. Jolene Seet - Associate Account Director
7. Shruti Subramanian - Business Director
8. Nicky Ng - Account Manager
SUMMARY
Post-pandemic, APAC investors understood that their traditional approach to wealth is not enough and are looking for new ways to future-proof their wealth. However, HSBC Singapore is seen as a traditional bank that’s losing its relevance in this new world of wealth. Enters The HSBC Futureverse – a dynamic video generator that can generate 6 Million possible futures and show how HSBC is at the forefront of all of it. The campaign successfully demonstrated HSBC’s future-looking view on wealth and started to close the perception gap of HSBC in Singapore.
