Grab Singapore

1. Sulin Lau - Regional Head of Marketing & Brand
2. Tanya Tiammek - Marketing Head - Fintech l IMC, TH
3. Malinee Kulrakumpusiri - Creative Lead, TH
4. Patsawut Kaewmafai - Art Director, TH

Salmon House *Lead Agency

1. Janista Loedsanongboon - Client service
2. Vichai Matakul - Creative Director
3. Thanachart Siripatrachai - Director

M&C Saatchi Performance London

1. Annieke Puylaert - Senior Marketing & PR Manager APAC & Global

Thailand’s two Big Boys of parcel logistics control 80% of the market, leaving the other 10+ players fighting for table scraps. Both Thai Post and Kerry Express are purpose-built parcel delivering machines with sophisticated hub, spoke, and mini-spoke models - with warehouses, sorting centers, distribution hubs, the works. Enter GrabExpress, a no-frills service piggybacking on the same bike delivery feet that Grab uses to deliver food and groceries. This case is how GrabExpress turned the tables on the giants of the industry, turning their hub-and-spoke infrastructure advantage against them.