Tourism New Zealand

1. Brodie Reid - Director Marketing 2. Jill Chestnut - Global Brand & Content Manager

Special New Zealand *Lead Agency

1. Tony Bradbourne - Chief Creative Officer 2. Stu Mallarkey - Executive Creative Director 3. Rory Gallery - Chief Strategy Officer 4. Ed Gunn - Strategy Director 5. Sarah Shepherd - Creative Director 6. Caroline Logan - Group Business Director 7. Amelia Daly - Senior Business Director 8. Isabeau Brimeau - Business Manager

In 2020, Tourism New Zealand launched the successful Do Something New campaign – convincing New Zealanders (Kiwis) to holiday and spend like international tourists. A year in they faced their hardest challenge yet. ‘Shoulder season’. A quiet tourism time, where most Kiwis hunker down at home. We needed to overcome this seasonal barrier and inspire Kiwis to continue ‘doing new’. Introducing Recharge Season: A campaign that created a whole new season, convinced Kiwis to recharge by doing new activities, prompted nationwide spend increases and resulted in a supercharged ROI.