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KFC
How KFC Brought Christmas To July

RAN IN: Australia

CLIENT
KFC Australia

1. Kristi Woolrych - Chief Marketing & Information Officer 2. Sally Spriggs - Group Marketing Director 3. Kate Horton - Marketing Manager

AGENCY
Ogilvy Sydney *Lead Agency

1. Ryan O'Connell - Chief Strategy Officer 2. Rachel Pool - Head of Strategy 3. Shaun Branaghan - Group Creative Director 4. Alex Ward - Art Director 5. Charlotte Jones - Senior Account Director 6. Emma Youngman - Senior Account Manager 7. Beth Thom - Account Manager


MediaCom Sydney


Ogilvy PR Sydney


Geometry Sydney


Bolster Sydney


SUMMARY

How KFC Australia found a whole new seasonal peak to own; Xmas in July. KFC said ‘bucket’ to Christmas traditions that have no place in the Australian summer and are inherently filled with stress, often with the sacred shared meal at the centrepiece of the drama. We flipped those conventions with a distinctively free-spirited KFC twist giving Aussies the license to have the Christmas they really want. In July.

CASE VIDEO


Hero Medium: Sales Promotion

Audience: Mass, public

Objectives: Increase sales, volume, increase market share

Language: English