CLIENT
Grab
1. Sulin Lau - Leads Marketing for countries & Grab Brand
2. Carina Teo - Regional Head of Creative
3. Mindy Yap - Head of Regional Brand Marketing
4. Adeline Kwek - Head of Regional Campaigns & Brand
5. Mingyi Neo - Creative Director
6. Juwita Aryani Natanagara - Art Director
7. Edison Tan - Creative Producer
8. Rachel Ong - AV Producer
SUMMARY
Social Impact reports were originally created to help customers make better-informed choices about supporting those companies with the greatest social, economic or environment in their communities. Alas, they’re usually too boring to be read and thus, fail in influencing socially-impactful consumer choices.
The Reinvention of Social Impact Reports was long overdue - and this Effie case is about how Grab got millions of ordinary people to read a report by using data to personalise a unique report for every single Grab user.