CLIENT
Sinyi Realty
1. LIU,DA-CHENG - Marketing Dept., Senior Director
AGENCY
Dentsu Mcgarrybowen Taiwan *Lead Agency
1. Alice Chou - Chief Creative Officer / Senior Copywriter
2. Ryan Liao - Creative Director / Senior Art Director
3. Sunny Chen - Senior copywriter
4. Jacky Hsu - Senior Art Director
5. Vera Fang - Art Director
6. Alan Sun - Vice President
7. Gina Su - Senior Account Director
8. Vivian Chen - Account Planning Director
9. Neo You - Associate Account Director
SUMMARY
Taiwan’s divorce rate ranks first in Asia. "Married or not" is a hot topic and closely related to home purchases. “Marriage” in Taiwanese culture has the meaning of “build a home”. To encourage young people, the film depicts the story of a girl working in household registration office (a place marriage, divorce, birth, and death registered), through her eyes, leading the audience to witness her journey from doubt to belief. It created 14 million views within a week, arousing resonance and discussion, making Sinyi Realty a new topic among couples.
