Nobel Hygiene

1. Kartik Johari - VP Marketing & Commerce

The Womb Communications *Lead Agency

1. Kawal Shoor - Founder 2. Navin Talreja - Founder 3. Heval Patel - Business Head 4. Suyash Khabya - Creative Head 5. Sneha Raina - Planning Head 6. Varchas Sinha - Planning Partner 7. Vikrant Wadkar - Creative Partner (Art) 8. Omkar Kulkarni - Business Partner 9. Pranesh Arde - Business Partner

Pharmacist, India’s de-facto doctors, doubted the wearability of Adult Diapers for active people. Our hack – Create an outlandish visual act that demonstrates extreme wearability to the cynical pharmacist! Our hack - ‘The Undie Army’! The army didn’t just capture the chemist’s undivided attention but also drove conviction. While such acts are known to deliver small spurts in sales, ‘The Undie Army’ did more than just that, it changed the perception of a product forever; Result - Double-digit growth in the number of dealers and triple-digit in sales!