Fantastic Furniture

1. Jacqui Hawkins - GM of Marketing 2. Will Dance - Head of Marketing

Connecting Plots *Lead Agency

1. David Jansen - Creative Partner 2. Tom Phillips - CEO 3. Tim Collier - Brand Planner 4. Gemma Barr - Account Director

Infinity Squared

1. Daniel Reisinger - Director 2. Chris Ireland - Stills Photographer

Bohemia Group Sydney

1. Natasha Young - Business Director

Incubeta Sydney

1. Lisa Fairlie - Account Director

After decades of discount prices & package deals, Fantastic Furniture had a problem, with 64% of consumers seeing them as poor quality and cheap. Even their own customers referred to them as ‘plastic fantastic’. We needed to stop Aussies from being ashamed of buying Fantastic Furniture. Our campaign proved that with everyday low-prices and on-style furniture, Fantastic enriches Aussie homes, allowing life's precious moments to play out to the backdrop of our furniture. We turned shame to fame, grew consideration, smashed our targets and saved the brand from devalued disaster.