CLIENT
Mondelēz India
1. Sudhanshu Nagpal - Director - Biscuits
2. Harini Venkateswaran - Category Manager - Oreo
AGENCY
1. Dheeraj Sinha - Co-CEO, Chief Strategy Officer, South Asia
2. Rajdeepak Das - Co-CEO, Chief Creative Officer, South Asia
3. Mayuresh Dubhashi - Executive Creative Director
4. Mittu Torka - EVP- Strategy Account Planning
5. Sujay Rachh - Executive Director
6. Vignesh Iyer - Associate Creative Director
7. Durgesh Amble - Associate Creative Director
8. Reya Reji - Senior Copywriter
SUMMARY
During the Covid-induced lockdown, Indians were snacking more than ever before, yet Oreo cream biscuit sales declined by -19.3%. Stuck indoors, while parents were bereft of work-life balance, children lost out on their playmates. Most importantly, despite families being at home together, the last thing on their agenda was family time. This is the story of how Oreo, inspired 3.9Mn Indian parents to spend more time playing with their children, contributing to emotional well-being of families, and thereby increasing volume sales by +30.4% and value sales by +34.3%