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Suncorp
One House To Save Many

RAN IN: Australia

CLIENT
Suncorp Insurance

1. Travis Hughes - Marketing Manager 2. Jade Thomas - Suncorp Insurance Marketing Lead

AGENCY
Leo Burnett Sydney *Lead Agency

1. Abigail Dubin-Rhodin - Strategy Director 2. Eric Franken - Copywriter 3. Marijke Spain - Art Director 4. Andy Fergusson - Executive Creative Director 5. Grace Vizor - Group Business Director 6. Shae Jones - Business Director 7. Graham Alvarez - Head of Strategy


OMD Sydney

1. Anna Higgins - Account Director


Herd MSL


Revolver


Glue Society


SUMMARY

Each year, hundreds of thousands of Australian homes are destroyed or damaged by extreme weather. To help solve this problem, Suncorp partnered with the CSIRO, James Cook University and Room 11 Architects to create ‘One House To Save Many’, the world’s first home designed, scientifically tested, and built to withstand cyclones, floods and bushfires. Led by a documentary on broadcast TV, the campaign highlighted the problem, the testing process, product features, and showcased resilience experts, as well as real Australians who had lost their homes to extreme weather.

CASE STUDY

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CASE VIDEO


Hero Medium: Broadcast documentary

Audience: Mass, public

Objectives: Increase sales, volume, increase market share

Language: English