CLIENT
Unilever
1. Samir Singh - Chief Marketing Officer, Personal Care
2. Kartik Chandrasekhar - Global Brand Vice President - Lifebuoy
3. Parnil Sarin - Global Brand Director - Lifebuoy
4. Aarti Daryanani - Global Brand Manager - Lifebuoy
AGENCY
1. Sagar Kapoor - Chief Creative Officer
2. Sarvesh - Raikar - Regional Creative Officer
3. Sharmine Panthaky - Executive Vice President
1. Vinay Vinayak - Global Business Director
2. Jonathan Nienaber - Global Planning Director
MullenLowe Salt
1. Suzy Goulding - Business Unit Director
Weber Shandwick Singapore
SUMMARY
Lifebuoy has been at the forefront of pandemics, championing prevention through handwashing for more than a century. The challenge during Covid 19 was to give the world the simplest and yet one of the most effective interventions to help save lives. An intervention born in a pandemic but could last many lifetimes. The idea: H is for Handwashing. An initiative aimed at making proper handwashing commonplace by seeding it in early childhood. Encouraging parents, teachers and care-givers to teach this new Alphabet to inculcate handwashing habits and drive behaviour change.
