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Nestle
Ok, Nestle: Tell me more about food

RAN IN: India

CLIENT
Nestlé India

RASHI GOEL - HEAD OF COMMUNICATIONS

AGENCY
McCann New Delhi *Lead Agency

Rajat Gulati - Group Business Director


SUMMARY

Ask Nestlé is India's first corporate service that answers all nutrition related queries of mothers with 0-12 year old children giving them 24X7 access to trained nutrition experts. A mobile first service, Ask Nestlé was present wherever mothers went looking for information – search, social media, blogs, content and mass media. For once a food company decided to not launch another product innovation, its core strength; instead Nestlé decided to launch a new knowledge service platform to help mothers make better, informed nutrition choices for their children.


Hero Medium: Interactive/Online

Audience: Housewives/Homemakers

Objectives: Build, change corporate image

Language: English