Pet Refuge

Sophie Mowday - GM Fundraising and Marketing Julie Chapman - Founder & Trustee

DDB Group New Zealand *Lead Agency

Rupert Price - Chief Strategy Officer Damon Stapleton - Chief Creative Officer Justin Mowday - Chief Executive Officer Marcel de Ruiter - Studio and Production Manager Crystal Clark - Senior Business Director Tom Skyes - Planner Samantha Royal - Senior TV Producer

GoodOil Films

George Mackenzie - Business Director

Many people don’t understand why women in violent relationships stay. What they probably don’t realise is that it's sometimes a different kind of love that’s keeping them trapped. The love for their pet, not their abuser. Introducing Pet Refuge: A temporary shelter for pets affected by domestic violence. The only problem? They needed NZ$250,000 to fit out their shelter and open their doors to the New Zealand public unfamiliar with them or their cause. Our solution? We helped people move beyond reason by giving Pet Refuge an emotional advantage.