CLIENT
Unilever
Samir Singh - EVP Skin Cleansing
Kartik Chandrasekhar - GBVP - Lifebuoy, Pears, D&E Platform Brands
Parnil Sarin - Global Brand Director - Lifebuoy
Aarti Daryanani - Global Brand Manager - Lifebuoy
Pradakshana Kaul - Global Asst. Social Mission Manager - Lifebuoy
AGENCY
MullenLowe Lintas Group India *Lead Agency
Sagar Kapoor - Chief Creative Officer – Lowe Lintas
Sarvesh Raikar - Executive Director - Creative
PHD Media
Kshitij Karnad - VP - Digital & Mobile Solutions
Think Walnut Digital
Sourava Mishra - BD - Enterprise Mobility
MullenLowe Singapore
Vinay Vinayak - Global Business Director
SUMMARY
Mothers in rural India consider doctors as the final authority for health and hygiene-related information. However, a majority of them simply do not have access to medical facilities. Our ambition was to empower them in this endeavor; if we couldn't help them get to a doctor, could we possibly reach a doctor's advice to them, which might help them in keeping themselves and their children safe from illness? With a small budget but big ambition, we created a mobile program they could access within their homes which cost them nothing.
