CLIENT
Gillette India
Karthik Srivatsan - Associate Director
Omkar Bhat - Brand Manager
Sambit Dwivedi - Assistant Brand Manager
AGENCY
Sandipan Bhattacharyya - Chief Creative Officer & Managing Director
Juneston Mathana - Group Creative Director
Pooja Ambulkar - Associate Creative Director
Jeh Alexander - Copywriter
Arun Raman - Chief Strategy Officer & National Planning Head
Nishant Saurabh - Senior Vice President & Branch Head
Nishant Venkatram - Account Director
SUMMARY
Gillette encourages every man to be “The Best A Man Can Be” and finds it imperative to inspire the next generation of men to be better than the current. India ranks 108th on the World Economic Forum’s Gender Gap Index. This startling statistic points to the much-needed change for a gender-equal India. Showcasing role-models that have defied gender stereotyping, it brought this cultural bias into the public's consciousness, resulting in active conversations led by key opinion leaders.