CLIENT
Meridian Energy
Micheal Healy - Chief Marketing Officer
Ben Fielding - Strategy Lead Meridian
AGENCY
Murray Streets - Managing Director
Paul Catmur - Founder & ECD
Luke Farmer - Managing Partner
Stevie Weber - Head of Strategy
Brad Stratton - Associate Creative Director
Rob Cook - Copywriter
Phil Newman - Head of Production
Amanda Tonkin - Account Director
SUMMARY
Here’s two very, very important words that consumers simply do not understand: ‘Renewable energy’.That’s right. With the future of our species resting on *sustainability* and *renewability* of our resources, global research by the World Economic Forum showed these were not understood by consumers.Here in New Zealand, we might just have a solution. Meridian Energy has launched a bold yet new campaign that’s taken these two words that no-one understood and changed them into three words that everyone understands. The results have been outstanding.