SoftSheen-Carson

Nicole Fourgoux - SVP, General Manager
Erin Cast - VP, Mktg.

Publicis Kaplan Thaler *Lead Agency

Linda Joselow - EVP, Group Acct. Director
Josiane Ohana - SVP, Group Creative Director
Laronda Davis - VP, Assoc. Creative Director
Monica Eisenhauer - Print Production Manager
Mary Grace Roxas - Asst. Acct. Executive
Tanya Hill - VP, Acct. Director
Jana Jarosz - VP, Creative Director
Jeri Slater - Broadcast Producer

Bratskeir & Company

The natural hair movement among African-American women is the fastest growing segment in ethnic haircare. Dark and Lovely (makers of the first relaxer kit for home use) was associated with the exact opposite of the natural hair movement. We had to assure women of our authenticity persuading her that we were reentering into this new territory because we care about her needs, not because were following the trend. We proudly celebrated the power of the natural hair and the fact that women with unstoppable curls never shrink from who they are.