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Lifebuoy
Help A Child Reach 5

RAN IN: India, Indonesia, Brazil, Saudi Arabia

CLIENT
Hindustan Unilever Limited

Samir Singh - Global Brand VP
Anila Gopal - Global Social Mission Manager
Anusha Gupta - Global Mktg. Manager
Pavanjit Singh Bedi - Global Brand Director, Social Mission

AGENCY
Lowe Lintas And Partners *Lead Agency

Saji Abraham - EVP, Planning
Varsha Chawda - VP, Planning
Amer Jaleel - National Creative Director
Sagar Kapoor - Group Creative Director
Virat Tandon - Global Business Director
Vinay Vinayak - SVP


PHD


Sapient Nitro


SALT


SUMMARY

Every year 2 million children under 5 die due to diarrhoea and pneumonia. The problem is that people are unaware of these deaths, nor do they know that soap can save lives. Lifebouy's innovative "Help a Child Reach 5" idea was to adopt Thesgora village, with high diarrheal child deaths in India, and through a digital campaign rally parents to spread handwashing message. The "Help A Child Reach 5" Movement, empowered millions by realizing 25 million YouTube views & 16 million pledges. In Thesgora, diarrhoea incidence fell by 75%.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive, PR, Radio, TV, Social Networking Applications

Audience: Fathers, Mothers, Young Women (20-35)

Objectives: Government and social aims

Type: Business-to-Consumer

Classification: Multinational

Language: English