Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

evian
evian Baby&Me

RAN IN: France, United Kingdom, United States, Russia

CLIENT
evian

Ccile Turkel - Mktg. Director

AGENCY
BETC *Lead Agency

Remi Babinet - CCO
Charlotte Bals - Acct. Manager
Fabrice Brovelli - TV Producer
Agnes Cavard - Art Director
Valerie Chidlovsky - Copywriter
Marielle Durandet - VP
Gaelle Gicqueau - Brand Director
Isabelle Picot - Acct. Director


Havas Media Paris


SUMMARY

In 2009, the evian Rollerbabies became the most viewed ad ever on YouTube (certified by the The Guinness Book of Records), turning evian into an iconic digital brand. In 2013, the evian babies are back inviting each one to meet his inner baby through a delightful and engaging campaign: an entertaining and exhilarating film which sheds new light on the Youth benefit, in a more explicit and personal way; and a digital app that allows consumers to meet their inner baby and play with it in real life.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive, Mobile/Tablet, OOH, PR, Print, Social Networking Applications, TV

Audience: Young Women (20-35), Brand Influencers, Young Men (20-35)

Objectives: Increase awareness, Increase brand loyalty

Type: Business-to-Consumer

Classification: Multinational

Language: English