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Santyl
Santyl Street Sweeper Campaign

RAN IN: United States

CLIENT
Smith & Nephew

AGENCY
AbelsonTaylor *Lead Agency

Allan Mills - VP, Acct. Director
Rick Conrad - Assoc. Creative Director
Jennifer Cottrell - Acct. Supervisor
Jonathan Davila - Assoc. Creative Director
April Drugan - Sr. Art Director
Barry Levine - Creative Director
Nick Rambke - Acct. Director
Cassandra Searls - Sr. Copywriter


SUMMARY

The agency developed the street sweeper campaign to quickly show that SANTYL cleans debris, leaving healthy tissue behind through the campaign image and journal ad content. The goal of the creative image is to show powerful efficacy that is selective for necrotic tissue. The Street Sweeper vehicle is a recognizable image that immediately calls to mind the benefits of active removal of debris while leaving healthy tissue behind. The Clears the Way for Healthy Tissue campaign was the first extended campaign ever done for the brand in 46 years, and it was wildly successful in many ways.

CASE VIDEO


Hero Medium: Sales Promotion

Medium Featured On Video: Interactive,Trade Shows,Professional Engagement

Audience: Doctors, Nurses

Objectives: Increase awareness

Type: Business-to-Consumer

Classification: National

Language: English