The Nutro Company

Kent Cunningham - VP, Mktg.
Tim Blankenbaker - Global Brand Director
Keith Danoff - Global Brand Director

Trone Brand Energy *Lead Agency

Martin Buchanan - Partner, Creative Director
Ian Greene - Mgmt. Supervisor
Kara Glover - Sr. Copywriter
Lonnie Long - Sr. Art Director
Jenny Rowland - VP, Director of Planning

Catapult

Mark McDonald - VP, Acct. Director

Starcom MediaVest Group

Bryan O'Keefe - Assoc. Director

For years, GREENIES, a dog treat that's equally as good at cleaning dogs' teeth as it is making them go crazy with excitement, led with the rational side of the brand. But to significantly grow sales and steal share from treat competitors, GREENIES needed to take its message to the masses and connect to the brand's exciting side. In a campaign called Season's GREENIES, GREENIES were positioned as the ultimate pet holiday gift for the teeth-cleaning excitement they bring to dogs. The effort produced record sales and significant share growth.