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uKnow Peanut
Know Where They Stand

RAN IN: United States

CLIENT
ThermoFisher Scientific

Dennis Flannelly - Global Director, Clinical Mktg.
Wendy Harman - Mktg. Manager

AGENCY
FCB Health *Lead Agency

Dana Maiman - President, CEO
Rich Levy - CCO
Galo Erazo - VP, Assoc. Creative Director
Brendan Gannon - VP, Assoc. Creative Director
Mike Lyman - SVP, Group Mgmt. Director
Amelia Rosner - SVP, Creative Director
Cynthia Rothbard - SVP, Creative Director
Earle Sandberg - Assoc. Creative Director


SUMMARY

The uKnow Peanut Allergy Test is a parenting game-changer. It helps parents learn, for the first time, the precise risk of peanut sensitivity in their kids. Should they worry less or redouble their efforts? EpiPen or Benadryl? Our objective was to make sure doctors understood the test so that we could reach the sales goal forecast. Through a simple and emotional physician detail, two-thirds of doctors agreed the test was highly valuable and sales rose from less than 200 to over 1,500 tests per month in the past year, far exceeding the forecast goal.

CASE VIDEO


Hero Medium: Professional Engagement

Medium Featured On Video: Interactive,Print,Point of Care (POC)

Audience: Pediatricians and Primary Care Physicians

Objectives: Brand relaunch, reposition

Type: Business-to-Business

Classification: National

Language: English