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Sherwin-Williams
Color Chips

RAN IN: United States

CLIENT
Sherwin-Williams

AGENCY
McKinney *Lead Agency

Jonathan Cude - EVP, Partner, CCO
Jim Reath - EVP, Group Acct. Director
Lindsley Baker-Baum - Acct. Supervisor
Katie Clark - Acct. Director
Josh Eggleston - Sr. Producer
Drew Guiteras - Acct. Planner
J.D. Humphreys - Art Director
Sean Jecko - Group Strategy Director
Ellen Steinberg - Group Creative Director


SUMMARY

You can't buy Sherwin-Williams paint at one of the home supercenters. You have to make a special trip to a Sherwin-Williams store. And more do-it-yourselfers have been doing just that since the Color Chips campaign, which preempted the category benefit of color and helped turn inspiration into action.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Mobile/Tablet, Print

Audience: DIY Audience

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English