2018
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LANGUAGE
PROGRAM
PUBLISHED CASE
CATEGORY
AWARD LEVEL
CASES
- 2018 Greater China
- Brand Experience
- FINALIST
- Play Hamburgers with Minions
- Agency: TBWA Shanghai
- Brand: McDonald's
- Client: McDonald's China
- Language: Mandarin
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- 2018 Greater China
- Automotive - Vehicles
- FINALIST
- Škoda 《CoinciDance》
- Agency: PHD Media Taiwan
- Brand: Škoda
- Client: Volkswagen AG
- Language: Mandarin
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- 2018 Greater China
- Culture & The Arts
- FINALIST
- PureBOOST City
- Agency: TBWA Shanghai
- Brand: Adidas
- Client: Adidas China
- Language: Mandarin
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- 2018 Greater China
- Sustained Success
- FINALIST
- Use Hotspot——Head and shoulders brand rejuvenation Campaign
- Agency: iQIYI
- Brand: Head&Shoulders
- Client: P&G China
- Language: Mandarin
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- 2018 Greater China
- Media Idea
- FINALIST
- PureBOOST City
- Agency: TBWA Shanghai
- Brand: Adidas
- Client: Adidas China
- Language: Mandarin
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- 2018 Greater China
- Agricultural, Industrial & Building
- FINALIST
- Winner Winner Chicken Dinner！ ——The crossover campaign of Wens Foodstuff Group X Mobile Game “Terminator 2”
- Agency: NetEase Media
- Brand: WENS Chicken
- Client: WENS
- Language: Mandarin
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- 2018 Greater China
- Personal Care
- FINALIST
- OLAY Chinese New Year “the New age view is to be no fear of age”
- Agency: Linksus Digiwork
- Brand: OLAY
- Client: P&G China
- Language: Mandarin
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- 2018 Greater China
- Automotive - Vehicles
- FINALIST
- The Witness of Number
- Agency: Cheil China
- Brand: Infiniti
- Client: Infiniti
- Language: Mandarin
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- 2018 Greater China
- Transportation
- FINALIST
- Make Parents Laugh!
- Agency: Webgene Information, Inc.
- Brand: China Airlines
- Client: China Airlines
- Language: Mandarin
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- 2018 Greater China
- Engaged Community
- FINALIST
- Make Parents Laugh!
- Agency: Webgene Information, Inc.
- Brand: China Airlines
- Client: China Airlines
- Language: Mandarin
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